Product Marketer for Product-Led Teams
Hi, I'm Mary Jimenez. I'm seeking a PMM role at a mission-driven organization where I can make a measurable impact.
I have a proven ability to turn customer insight and competitive analysis into roadmap priorities and GTM strategies that drive adoption and increase revenue.
Product Marketing Specialist · B2B SaaS
7 Years Experience
About
More than positioning. I help define what gets built.
I map customer signals into product strategy, craft messaging that resonates across audiences, and create enablement and launch material that sales teams actually use. My strength is taking multi-product offerings with deep technical detail and turning them into trust-building narratives that increase adoption and close deals.
I lead with customer empathy and believe that great product marketing is about understanding people, not just products.
40%
Increase in demo requests
$200K
Annual cost savings
$2M+
Pipeline expansion
40%
Increase in demo requests
$200K
Annual cost savings
$2M+
Pipeline expansion
Selected Work
Case studies with receipts.
Real launches, real positioning work, real numbers. Click any card for the full story.
Skills and Expertise
How I show up across the PMM scope.
Six capability areas I lead end-to-end, from upstream research that shapes the roadmap to downstream enablement that closes deals.
Research & customer insight
Run structured discovery, win/loss, and VoC programs that surface roadmap-defining signals.
Positioning & messaging
Convert multi-product, technically dense offerings into clear narratives that resonate with buyers and users.
Go-to-Market Strategy
Segmentation, vertical strategy, and launch planning grounded in market evidence and tied to pipeline and adoption outcomes.
Product launches
Lead cross-functional launches with readiness programs, rollout sequencing, and post-launch measurement.
Sales enablement
Create battlecards, how-to and launch videos, and knowledge base content that Sales and CS use to onboard reps and close deals.
Content & storytelling
Craft website copy, video, and long-form content using StoryBrand principles to reduce cognitive load and move prospects toward conversion.
Work Samples
Templates and assets I've shipped.
A few representative artifacts from real launches — sanitized for sharing.
Experience
Roles, in chronological order.
Conversica, Inc.
Bellingham, WAAssociate Product Manager
Mar 2024 — Nov 2025- Owned end-to-end go-to-market strategy and execution for LLM-based product launch, including positioning, messaging, sales enablement, and cross-functional coordination driving 10% accuracy improvement and $200K annual cost savings
- Expanded sales pipeline by $2.5M by reprioritizing product roadmap based on market insights and customer feedback, fast-tracking high-ROI features that resonated with target buyers
- Led website migration creating 20+ product pages in 30 days with clear, differentiated messaging that drove 40% increase in demo requests and pipeline generation
- Developed comprehensive launch communications for technical and business audiences, including release videos, product pages, and enablement content
- Developed sales enablement assets including pitch decks, one-pagers, and walk-through videos across Automotive, Telecom, and Sports verticals
- Translated complex AI, analytics, and automation capabilities into compelling narratives, partnering with Sales and CS to address recurring objections and friction points in the sales process
Senior Conversation Designer
Mar 2022 — Mar 2024- Developed use-case specific messaging and technical documentation for AI conversation platforms
- Led quarterly product update sessions, ensuring cross-functional alignment on product capabilities
- Built onboarding and enablement resources that reduced team ramp time by 30%
- Refined customer-facing materials, gathered customer insights, and improved adoption based on market feedback collaborating with Product, Sales, and Marketing teams
Conversation Designer / AI Trainer
Dec 2018 — Mar 2022- Documented 200+ AI conversation use cases, creating knowledge base content
- Translated technical AI functionality into clear, user-friendly documentation
- Maintained content consistency across product releases through regular content audits
- Created template libraries and content frameworks for AI conversation systems
- Developed technical documentation for AI conversation logic
Education
Western Washington University, 2018 — B.A. Anthropology, Spanish Minor
Contact
Let's connect.
Great product marketing starts with the right conversation. If you're hiring for a PMM who brings strategic thinking and execution discipline, I'd love to discuss how I can contribute to your team's success.